Branding, Type Lettering
Reversed Reflections is a mental health awareness project. Burden on one’s mental health sucks; by bringing playful type and interaction can help brighen the mood. The reversed layout is read backwards, but once you see it in a mirror or other reflective surfaces, it’ll read the right way. The reversed layout is a daily reminder to help you in unexpected times and also for others to read and hopefully brighten their day.
Copywriter Merideth Young